Home of the @KentuckyDerby! 🐎 Kentucky Derby tickets on sale NOW! ⬇️
Followers
186K
Following
49
Total Posts
Engagement Rate
0.46%
Avg Likes
840
Avg Comments
Churchill Downs is a verified Home & DIY brand on Instagram based in United States, tracked in the InstME index with 186K followers. The account has published 2,704 posts, currently around 9 posts a week. Engagement runs at 0.46%, or about 840 likes and 9 comments per post.
As a Home & DIY account, Churchilldowns reaches 186K followers on Instagram across 2,704 published posts.
Churchilldowns's 0.46% engagement rate is below the median of 0.63% among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Roughly one in 89 likes comes with a comment, an audience that mostly engages through likes.
Churchilldowns maintains a rhythm of about 9 posts per week, more than one per day.
The account follows just 49 others against 186K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$650–$1,200
Based on 186K followers and a 0.46% engagement rate, a single sponsored post by Churchilldowns is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Churchilldowns | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.63% |
| Average likes | 840 | 1,415 |
| Average comments | 9 | 30 |
| Posts per week | 8.65 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Churchilldowns | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.57% |
| Average likes | 840 | 1,003 |
| Average comments | 9 | 26 |
| Posts per week | 8.65 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Churchill Downs is a verified home & diy brand based in United States on Instagram, with 186K followers.
Churchill Downs posts on Instagram as @churchilldowns.
Churchill Downs has 186,028 followers on Instagram (186K) as of Jul 11, 2026.
Churchill Downs's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Churchill Downs average 840 likes and 9 comments.
Churchill Downs posts about 9 times per week on average.
Churchill Downs is registered as a business account on Instagram and is verified.
Churchill Downs is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,704 posts.
Churchill Downs's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,704
9
Posts / Week
8.65
Growth Score
9.2 / 100
Follower Ratio
3796.5×
Engagement
0.17%
Yes. Churchill Downs carries the blue verified badge on Instagram.
A sponsored post from Churchill Downs is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
