The 153rd running of the Kentucky Derby is Saturday, May 1, 2027 at @ChurchillDowns 🌹🏇 Kentucky Derby Week Tickets ⬇️
Followers
593K
Following
59
Total Posts
Engagement Rate
0.37%
Avg Likes
2,158
Avg Comments
Reaching 593K followers on Instagram, Kentucky Derby is a verified business account based in United States. The account has published 4,086 posts, currently around 8 posts a week. Posts average 2,158 likes and 24 comments, an engagement rate of 0.37%.
With 593K followers across 4,086 posts, Kentuckyderby is one of the business accounts tracked in the InstME index.
For accounts with 100K–1M followers, Kentuckyderby's 0.37% engagement rate reads as in the bottom 27% in the InstME index.
The like-to-comment split is roughly 91 to one, indicating an audience that mostly engages through likes.
In recent weeks Kentuckyderby has kept to about 8 posts per week, more than one per day.
Kentuckyderby scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Kentuckyderby keeps its following list short (59) relative to 593K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$3,900
Based on 593K followers and a 0.37% engagement rate, a single sponsored post by Kentuckyderby is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Kentuckyderby | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.25% |
| Average likes | 2,158 | 2,985 |
| Average comments | 24 | 73 |
| Posts per week | 7.88 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kentuckyderby | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.86% |
| Average likes | 2,158 | 2,003 |
| Average comments | 24 | 56 |
| Posts per week | 7.88 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Kentucky Derby is a verified Instagram brand based in United States on Instagram, with 593K followers.
Kentucky Derby posts on Instagram as @kentuckyderby.
Kentucky Derby has 592,981 followers on Instagram (593K) as of Jul 12, 2026.
Kentucky Derby's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by Kentucky Derby average 2,158 likes and 24 comments.
Kentucky Derby posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Kentucky Derby's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Kentucky Derby is registered as a business account on Instagram and is verified.
Kentucky Derby's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,086
24
Posts / Week
7.88
Growth Score
7.4 / 100
ER Rank
27th
Engagement
7.65%
Yes. Kentucky Derby carries the blue verified badge on Instagram.
A sponsored post from Kentucky Derby is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
