I’ma chef & entrepreneur. @mokbar_nyc Co-Host Host
On Instagram, Esther Choi is a verified Food brand with an audience of 443.2K. Content spans food and business. The account has published 1,626 posts, currently less than one post a week. Engagement runs at 1.79%, or about 7,665 likes and 258 comments per post.
Choibites's Instagram presence spans 1,626 posts and 443.2K followers, profiling it as a Food account.
For Food accounts with 100K–1M followers, Choibites's 1.79% engagement rate is above the median of 0.74%, a read from 1,551 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Video posts average 245.5K views, reaching roughly 55% of Choibites's follower base per post.
Over recent weeks, Choibites has published less than one post per week.
InstME's audience-quality checks score Choibites at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Choibites follows only 2,561 accounts while being followed by 443.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,200
Based on 443.2K followers and a 1.79% engagement rate, a single sponsored post by Choibites is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Choibites | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 0.74% |
| Average likes | 7,665 | 1,665 |
| Average comments | 258 | 54 |
| Posts per week | 0.06 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Esther Choi is a verified food brand on Instagram, with 443.2K followers.
Esther Choi posts on Instagram as @choibites.
Esther Choi has 443,168 followers on Instagram (443.2K) as of Apr 27, 2026.
Esther Choi's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Esther Choi average 7,665 likes and 258 comments.
Esther Choi posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Esther Choi's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Esther Choi is registered as a business account on Instagram and is verified.
Esther Choi is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 1,626 posts.
Total Posts
1,626
Avg Comments
258
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
1.3M
Engagement
0.25%
Yes. Esther Choi carries the blue verified badge on Instagram.
A sponsored post from Esther Choi is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
