I’ma chef & entrepreneur. @mokbar_nyc Co-Host Host
Followers
443.2K
Following
2.6K
Total Posts
Engagement Rate
1.79%
Avg Likes
7,665
Avg Comments
On Instagram, Esther Choi is a verified Food brand with an audience of 443.2K. Content spans food and business. The account has published 1,626 posts, currently less than one post a week. Engagement runs at 1.79%, or about 7,665 likes and 258 comments per post.
Choibites's Instagram presence spans 1,626 posts and 443.2K followers, profiling it as a Food account.
For Food accounts with 100K–1M followers, Choibites's 1.79% engagement rate is above the median of 0.74%, a read from 1,551 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Video posts average 245.5K views, reaching roughly 55% of Choibites's follower base per post.
Over recent weeks, Choibites has published less than one post per week.
Choibites follows only 2,561 accounts while being followed by 443.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,200
Based on 443.2K followers and a 1.79% engagement rate, a single sponsored post by Choibites is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
| Metric | Choibites | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 0.74% |
| Average likes | 7,665 | 1,665 |
| Average comments | 258 | 54 |
| Posts per week | 0.06 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Esther Choi is a verified food brand on Instagram, with 443.2K followers.
Esther Choi posts on Instagram as @choibites.
Esther Choi has 443,168 followers on Instagram (443.2K) as of Apr 27, 2026.
Esther Choi's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Esther Choi average 7,665 likes and 258 comments.
Esther Choi posts less than once a week on average.
Esther Choi is registered as a business account on Instagram and is verified.
Esther Choi is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 1,626 posts.
Yes. Esther Choi carries the blue verified badge on Instagram.
1,626
258
Avg Views
245,546
Posts / Week
0.06
Growth Score
35.8 / 100
1.2M
Engagement
0.09%
A sponsored post from Esther Choi is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
