📍🇬🇧 Fashion | Lifestyle | Fitness 📧 @basemodelsuk @bma_models @mustardmodels
Followers
299.7K
Following
545
Total Posts
Engagement Rate
0.19%
Avg Likes
557
Avg Comments
On Instagram, Chez Rust is a Fashion creator based in United Kingdom with an audience of 299.7K. Its posts sit across fashion and fitness. To date Chez Rust has posted 384 times, currently less than one post a week. Engagement runs at 0.19%, or about 557 likes and 15 comments per post.
Chezrust operates a Fashion account on Instagram, pairing 299.7K followers with 384 posts.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Chezrust's 0.19% engagement rate lands below the median of 0.86%.
Followers leave about one comment for every 38 likes, a healthy amount of conversation.
In recent weeks Chezrust has kept to less than one post per week.
Chezrust keeps its following list short (545) relative to 299.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 299.7K followers and a 0.19% engagement rate, a single sponsored post by Chezrust is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Fitness
| Metric | Chezrust | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.86% |
| Average likes | 557 | 1,969 |
| Average comments | 15 | 58 |
| Posts per week | 0.76 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Chezrust | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.59% |
| Average likes | 557 | 1,700 |
| Average comments | 15 | 61 |
| Posts per week | 0.76 | 0.7 |
Median values from 86 Fashion accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
Chez Rust is a fashion creator based in United Kingdom on Instagram, with 299.7K followers.
Chez Rust posts on Instagram as @chezrust.
Chez Rust has 299,716 followers on Instagram (299.7K) as of Jul 14, 2026.
Chez Rust's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Chez Rust average 557 likes and 15 comments.
Chez Rust posts less than once a week on average.
Chez Rust is registered as a creator account on Instagram.
Chez Rust is categorized as a fashion and fitness account in the InstME index, based on the profile's bio and Instagram category across 384 posts.
Chez Rust's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
384
15
Posts / Week
0.76
Growth Score
3.8 / 100
Follower Ratio
549.9×
Engagement
0%
A sponsored post from Chez Rust is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
