#model on Instagram, hashtag stats & best tags
7,947 creators in the InstME index post about model. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #model.
#model hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
7,947
Average followers
106,679
Median: 9,644
Average engagement rate
6.94%
Median: 2.54%
Average likes per post
4,061
Median: 193
Average comments per post
99
Median: 21
Average posts per month
5.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #model
Top countries
Share of creators with a known country
- United States29.1%
- United Kingdom11.1%
- France5.6%
- Germany4.5%
- Nigeria4.4%
- Brazil4%
- Italy3.3%
- Spain3.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English68.7%
- French8.5%
- German7%
- Portuguese6.1%
- Italian5%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion73.5%
- Art8.1%
- Fitness4.3%
- Music3.1%
- Photography2.5%
- Business2.1%
- Beauty1.4%
- Automotive1.3%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 66% women / 34% men.
Modeled from the fashion, art, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #model
7,947 creators in the InstME index mention Model in their profile.
ÖZGECAN
@ozgeulusoy
Followers
2.6M
Engagement
0.19%
UNO MODELS
@unomodels
Followers
137.1K
Engagement
0.01%
Märklin
@maerklin
Followers
91K
Engagement
2.64%
MODEL MANAGEMENT (Hamburg, DE)
@model_mgmt
Followers
87.1K
Engagement
0.01%
Soul Artist MGMT
@soulartistmgmt
Followers
85.2K
Engagement
0.26%
Ma Naah Brand
@mama_naah_brand
Followers
56.3K
Engagement
3%
🎀 Melissa Dalla Foglia 🎀 / Model / Paris
@iammelissa.df
Followers
54.7K
Engagement
0.41%
Martyna Kowcz
@martyna_kowcz
Followers
54K
Engagement
0%
DMH Talent Agency
@dmh_talent_agency
Followers
53.8K
Engagement
0.25%
Model X Photographer
@modelxphotographer
Followers
43.4K
Engagement
0.35%
Model Agency UK
@billion_models
Followers
40.4K
Engagement
0.68%
Yan
@breznev_yan
Followers
40.3K
Engagement
0.47%
Tips for using #model
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#model hashtag FAQ
How many Instagram influencers use #model?
7,947 public Instagram creators with 1,000+ followers in the InstME index use model in their profile or content category.
What is a good engagement rate for #model posts?
The median engagement rate across #model creators is 2.54%, and the average is 6.94%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #model?
Use 20–30 hashtags per post, mixing broad tags like #model with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #model creators post from?
The largest share post from United States (29.1%), United Kingdom (11.1%), France (5.6%), based on the #model creators in the index with a known country.
Find creators who already post about Model
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.