Head Chef @scottsrichmond 🦞 @farlowsuk 🎣
Outreach This Creator For FreeFollowers
62.2K
Following
7.8K
Total Posts
Engagement Rate
1.41%
Avg Likes
852
Avg Comments
Tom Fraser runs a Food creator account based in United Kingdom with 62.2K followers on Instagram. The account has published 3,948 posts, currently less than one post a week. Engagement runs at 1.41%, or about 852 likes and 24 comments per post.
Cheftomfraser has built an audience of 62.2K followers on Instagram over 3,948 posts as a Food account.
Cheftomfraser's 1.41% engagement rate is above the median of 0.75% among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Posting frequency for Cheftomfraser sits at less than one post per week.
Estimated sponsored-post value
$310–$570
Based on 62.2K followers and a 1.41% engagement rate, a single sponsored post by Cheftomfraser is worth an estimated $310–$570. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Cheftomfraser | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 0.75% |
| Average likes | 852 | 177 |
| Average comments | 24 | 10 |
| Posts per week | 0.25 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cheftomfraser | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 0.62% |
| Average likes | 852 | 150 |
| Average comments | 24 | 9 |
| Posts per week | 0.25 | 0.95 |
Median values from 327 Food accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Tom Fraser is a food creator based in United Kingdom on Instagram, with 62.2K followers.
Tom Fraser posts on Instagram as @cheftomfraser.
Tom Fraser has 62,204 followers on Instagram (62.2K) as of Jul 16, 2026.
Tom Fraser's engagement rate is 1.41%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Tom Fraser average 852 likes and 24 comments.
Tom Fraser posts less than once a week on average.
Tom Fraser is registered as a creator account on Instagram.
Tom Fraser is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,948 posts.
Tom Fraser's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,948
24
Posts / Week
0.25
Growth Score
28.2 / 100
Follower Ratio
8.0×
Engagement
0.51%
A sponsored post from Tom Fraser is estimated at $310 to $570. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
