London based Malaysian Chef. Chef Residency. Tutor for Wagamama Chef Academy. Founder of Asian Cooking Academy. Author of 5 cookbooks. TV host:
Followers
13.3K
Following
1.1K
Total Posts
Engagement Rate
0.28%
Avg Likes
35
Avg Comments
Norman Musa is a verified Food creator. The account has built 13.3K followers on Instagram. The account posts mainly around food and business topics. To date Norman Musa has posted 7,026 times, currently around 1 post a week. Typical posts draw 35 likes and 2 comments, putting engagement at 0.28%.
Chefnormanmusa is a Food account whose 7,026 posts have grown a following of 13.3K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Chefnormanmusa's 0.28% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 16 likes, an unusually discussion-heavy audience.
Chefnormanmusa maintains a rhythm of about one post per week.
Estimated sponsored-post value
$47–$86
Based on 13.3K followers and a 0.28% engagement rate, a single sponsored post by Chefnormanmusa is worth an estimated $47–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
| Metric | Chefnormanmusa | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.75% |
| Average likes | 35 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 1.26 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Norman Musa is a verified food creator on Instagram, with 13.3K followers.
Norman Musa posts on Instagram as @chefnormanmusa.
Norman Musa has 13,292 followers on Instagram (13.3K) as of Jul 10, 2026.
Norman Musa's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Norman Musa average 35 likes and 2 comments.
Norman Musa posts about 1 time per week on average.
Norman Musa is registered as a creator account on Instagram and is verified.
Norman Musa is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 7,026 posts.
Yes. Norman Musa carries the blue verified badge on Instagram.
7,026
2
Posts / Week
1.26
Growth Score
5.6 / 100
Follower Ratio
11.9×
Engagement
0.55%
A sponsored post from Norman Musa is estimated at $47 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
