Chef/Founder Slow Fires NYC wandering live fired pizzas and other Smokey things. Catering, Events + Pop-Ups info@slowfiresnyc
Followers
21.4K
Following
7.5K
Total Posts
Engagement Rate
0.6%
Avg Likes
121
Avg Comments
Justin Smillie is a verified Food creator on Instagram, tracked in the InstME index with 21.4K followers. Content spans food and travel. The account has published 1,102 posts, currently less than one post a week. Posts average 121 likes and 7 comments, an engagement rate of 0.6%.
Chefjsmillie is a Food account on Instagram with 21.4K followers and 1,102 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Chefjsmillie's 0.6% engagement rate is below the median of 0.75%.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Lately Chefjsmillie has been publishing less than one post per week.
Audience-quality analysis puts Chefjsmillie at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$75–$140
Based on 21.4K followers and a 0.6% engagement rate, a single sponsored post by Chefjsmillie is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Chefjsmillie | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 0.75% |
| Average likes | 121 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 0.82 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Justin Smillie is a verified food creator on Instagram, with 21.4K followers.
Justin Smillie posts on Instagram as @chefjsmillie.
Justin Smillie has 21,420 followers on Instagram (21.4K) as of Jul 15, 2026.
Justin Smillie's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Justin Smillie average 121 likes and 7 comments.
Justin Smillie posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Justin Smillie's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Justin Smillie is registered as a creator account on Instagram and is verified.
Justin Smillie is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 1,102 posts.
1,102
7
Posts / Week
0.82
Growth Score
12 / 100
ER Rank
32th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
63.8K
Engagement
0.12%
Yes. Justin Smillie carries the blue verified badge on Instagram.
A sponsored post from Justin Smillie is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
