Author of the bestselling The Pie Room cookbook
Outreach This Creator For FreeOn Instagram, Calum Franklin is a verified Food creator with an audience of 153.3K. To date Calum Franklin has posted 3,856 times, currently less than one post a week. Engagement runs at 1.39%, or about 2,063 likes and 65 comments per post.
Chefcalum operates a Food account on Instagram, pairing 153.3K followers with 3,856 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Chefcalum's 1.39% engagement rate lands above the median of 0.74%.
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
Chefcalum keeps a posting cadence of less than one post per week.
Quality checks give Chefcalum 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$750–$1,400
Based on 153.3K followers and a 1.39% engagement rate, a single sponsored post by Chefcalum is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Chefcalum | Cohort median |
|---|---|---|
| Engagement rate | 1.39% | 0.74% |
| Average likes | 2,063 | 1,665 |
| Average comments | 65 | 54 |
| Posts per week | 0.04 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Calum Franklin is a verified food creator on Instagram, with 153.3K followers.
Calum Franklin posts on Instagram as @chefcalum.
Calum Franklin has 153,327 followers on Instagram (153.3K) as of Jul 10, 2026.
Calum Franklin's engagement rate is 1.39%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Calum Franklin average 2,063 likes and 65 comments.
Calum Franklin posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Calum Franklin's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Calum Franklin is registered as a creator account on Instagram and is verified.
Calum Franklin is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,856 posts.
Total Posts
3,856
Avg Comments
65
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.13%
Yes. Calum Franklin carries the blue verified badge on Instagram.
A sponsored post from Calum Franklin is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
