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Followers
421.8K
Following
988
Total Posts
Engagement Rate
0.03%
Avg Likes
124
Avg Comments
On Instagram, Calpak is a verified Personal Goods & General Merchandise Stores brand with an audience of 421.8K. To date Calpak has posted 2,942 times, currently around 4 posts a week. Engagement runs at 0.03%, or about 124 likes and 23 comments per post.
With 421.8K followers across 2,942 posts, Calpak is one of the Personal Goods & General Merchandise Stores accounts tracked in the InstME index.
Typical engagement for Calpak runs to 124 likes and 23 comments a post, one interaction per 2,870 followers.
The audience comments once per 5 likes on average, an unusually discussion-heavy audience.
Video posts from Calpak average 663.6 views.
Calpak's recent cadence works out to about 4 posts per week.
Calpak keeps its following list short (988) relative to 421.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,700
Based on 421.8K followers and a 0.03% engagement rate, a single sponsored post by Calpak is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Personal Goods & General Merchandise Stores
| Metric | Calpak | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 124 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 4.01 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Calpak is a verified personal goods & general merchandise stores brand on Instagram, with 421.8K followers.
Calpak has 421,824 followers on Instagram (421.8K) as of Apr 8, 2026.
Calpak's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Calpak average 124 likes and 23 comments.
Calpak posts about 4 times per week on average.
Calpak is registered as a business account on Instagram and is verified.
Calpak is categorized as a personal goods & general merchandise stores account in the InstME index, based on the profile's bio and Instagram category across 2,942 posts.
Yes. Calpak carries the blue verified badge on Instagram.
A sponsored post from Calpak is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,942
23
Avg Views
664
Posts / Week
4.01
Growth Score
0.6 / 100
Engagement
0.34%
