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606.5K
Following
2.3K
Total Posts
Engagement Rate
0.06%
Avg Likes
348
Avg Comments
Byrdie is a verified business account. The account has built 606.5K followers on Instagram. The account has published 8,128 posts, currently less than one post a week. Posts average 348 likes and 9 comments, an engagement rate of 0.06%.
Byrdie is a business account on Instagram with 606.5K followers and 8,128 published posts.
On average, Byrdie's posts earn 348 likes and 9 comments, about one interaction per 1,699 followers.
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Lately Byrdie has been publishing less than one post per week.
With 606.5K followers but only 2,329 accounts followed back, Byrdie shows the ratio of a well-established account.
Estimated sponsored-post value
$2,100β$3,900
Based on 606.5K followers and a 0.06% engagement rate, a single sponsored post by Byrdie is worth an estimated $2,100β$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Byrdie | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 348 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 0.96 | 0.74 |
Median values from 44,975 accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 26, 2026
Byrdie is a verified Instagram brand on Instagram, with 606.5K followers.
Byrdie has 606,533 followers on Instagram (606.5K) as of Apr 26, 2026.
Byrdie's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Byrdie average 348 likes and 9 comments.
Byrdie posts less than once a week on average.
Byrdie is registered as a business account on Instagram and is verified.
Yes. Byrdie carries the blue verified badge on Instagram.
A sponsored post from Byrdie is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,128
9
Posts / Week
0.96
Growth Score
1.2 / 100
Follower Ratio
260.4Γ
Engagement
2.79%
