Followers
233.4K
Following
515
Total Posts
Engagement Rate
0.85%
Avg Likes
1,960
Avg Comments
Butter® is a business account, with 233.4K followers on Instagram. The account has published 2,744 posts, currently around 2 posts a week. Typical posts draw 1,960 likes and 21 comments, putting engagement at 0.85%.
Buttergoods's Instagram presence spans 2,744 posts and 233.4K followers, profiling it as a business account.
A typical post by Buttergoods collects about 1,960 likes and 21 comments, roughly one interaction for every 118 followers.
Followers leave about one comment for every 92 likes, an audience that mostly engages through likes.
Buttergoods currently publishes about 2 posts per week.
Buttergoods follows only 515 accounts while being followed by 233.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$820–$1,500
Based on 233.4K followers and a 0.85% engagement rate, a single sponsored post by Buttergoods is worth an estimated $820–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Buttergoods | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.25% |
| Average likes | 1,960 | 2,985 |
| Average comments | 21 | 73 |
| Posts per week | 2.32 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Butter® is a Instagram brand on Instagram, with 233.4K followers.
Butter® posts on Instagram as @buttergoods.
Butter® has 233,437 followers on Instagram (233.4K) as of Jul 15, 2026.
Butter®'s engagement rate is 0.85%, calculated from average likes and comments per post relative to followers.
Posts by Butter® average 1,960 likes and 21 comments.
Butter® posts about 2 times per week on average.
Butter® is registered as a business account on Instagram.
A sponsored post from Butter® is estimated at $820 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,744
21
Posts / Week
2.32
Growth Score
17 / 100
Follower Ratio
453.3×
Engagement
30.78%
