Burt's Bees Canada is a verified Beauty brand on Instagram based in Canada, tracked in the InstME index with 42.2K followers. Burt's Bees Canada has shared 794 posts to date, currently less than one post a week. Engagement runs at 0.11%, or about 42 likes and 6 comments per post.
Counting 42.2K followers and 794 posts, Burtsbeesca sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Burtsbeesca posts a 0.11% engagement rate that is in the bottom quarter (median: 0.57%).
Roughly one in 7 likes comes with a comment, an unusually discussion-heavy audience.
Lately Burtsbeesca has been publishing less than one post per week.
At 88/100 on audience quality, Burtsbeesca carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$270
Based on 42.2K followers and a 0.11% engagement rate, a single sponsored post by Burtsbeesca is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Burtsbeesca | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.57% |
| Average likes | 42 | 134 |
| Average comments | 6 | 12 |
| Posts per week | 0.45 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Burtsbeesca | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.91% |
| Average likes | 42 | 208 |
| Average comments | 6 | 22 |
| Posts per week | 0.45 | 0.24 |
Median values from 51 Beauty accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Burt's Bees Canada is a verified beauty brand based in Canada on Instagram, with 42.2K followers.
Burt's Bees Canada posts on Instagram as @burtsbeesca.
Burt's Bees Canada has 42,157 followers on Instagram (42.2K) as of Apr 27, 2026.
Burt's Bees Canada's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Burt's Bees Canada average 42 likes and 6 comments.
Burt's Bees Canada posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Burt's Bees Canada's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
794
Avg Comments
6
Predominantly women · mostly 18–34
Typical for Beauty creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
3.88%
Burt's Bees Canada is registered as a business account on Instagram and is verified.
Burt's Bees Canada is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 794 posts.
Burt's Bees Canada's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Burt's Bees Canada carries the blue verified badge on Instagram.
A sponsored post from Burt's Bees Canada is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
