Australia’s weather, climate, water, oceans and space weather agency. Check out our website & the BOM Weather app for forecasts & warnings.
Outreach This Creator For FreeBureau of Meteorology is a Science brand on Instagram based in Australia, tracked in the InstME index with 236.9K followers. Bureau of Meteorology has shared 3,188 posts to date, currently less than one post a week. Posts average 261 likes and 1 comments, an engagement rate of 0.11%.
Bureauofmeteorology is a Science account whose 3,188 posts have grown a following of 236.9K on Instagram.
An engagement rate of 0.11% puts Bureauofmeteorology in the bottom 13% for accounts with 100K–1M followers tracked by InstME.
Comments arrive at about one per 283 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Bureauofmeteorology sits at less than one post per week.
On audience quality, Bureauofmeteorology lands at 58/100, an estimated 35% of followers read as low-quality or inactive, a mixed signal worth reviewing before partnering.
With 236.9K followers but only 541 accounts followed back, Bureauofmeteorology shows the ratio of a well-established account.
Estimated sponsored-post value
$830–$1,500
Based on 236.9K followers and a 0.11% engagement rate, a single sponsored post by Bureauofmeteorology is worth an estimated $830–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Science
| Metric | Bureauofmeteorology | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 261 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 0.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bureauofmeteorology | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.7% |
| Average likes | 261 | 1,539 |
| Average comments | 1 | 38 |
| Posts per week | 0.1 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 9, 2026
Bureau of Meteorology is a science brand based in Australia on Instagram, with 236.9K followers.
Bureau of Meteorology posts on Instagram as @bureauofmeteorology.
Bureau of Meteorology has 236,935 followers on Instagram (236.9K) as of Sep 9, 2026.
Bureau of Meteorology's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Bureau of Meteorology average 261 likes and 1 comments.
Bureau of Meteorology posts less than once a week on average.
InstME's audience-quality analysis estimates about 35% of Bureau of Meteorology's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Total Posts
3,188
Avg Comments
1
Engagement
2.62%
Bureau of Meteorology is registered as a business account on Instagram.
Bureau of Meteorology is categorized as a science account in the InstME index, based on the profile's bio and Instagram category across 3,188 posts.
Bureau of Meteorology's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bureau of Meteorology is estimated at $830 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
