Britax US Official Account is a verified Parenting creator based in United States, with 93.4K followers on Instagram. To date Britax US Official Account has posted 1,374 times, currently around 4 posts a week. Typical posts draw 99 likes and 14 comments, putting engagement at 0.12%.
Britaxus shows up in the InstME index as a Parenting account, 93.4K followers, 1,374 posts.
For Parenting accounts with 10K–100K followers, Britaxus's 0.12% engagement rate is in the bottom quarter (median: 1.08%), a read from 2,913 accounts in the InstME index.
Followers leave about one comment for every 7 likes, an unusually discussion-heavy audience.
Over recent weeks, Britaxus has published about 4 posts per week.
InstME estimates 10% of Britaxus's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Estimated sponsored-post value
$330–$610
Based on 93.4K followers and a 0.12% engagement rate, a single sponsored post by Britaxus is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Britaxus | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.08% |
| Average likes | 99 | 275 |
| Average comments | 14 | 15 |
| Posts per week | 4.12 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Britaxus | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.91% |
| Average likes | 99 | 212 |
| Average comments | 14 | 12 |
| Posts per week | 4.12 | 0.53 |
Median values from 556 Parenting accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Britax US Official Account is a verified parenting creator based in United States on Instagram, with 93.4K followers.
Britax US Official Account posts on Instagram as @britaxus.
Britax US Official Account has 93,407 followers on Instagram (93.4K) as of Jul 15, 2026.
Britax US Official Account's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Britax US Official Account average 99 likes and 14 comments.
Britax US Official Account posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Britax US Official Account's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
1,374
Avg Comments
14
Predominantly women · mostly 25–44
Typical for Parenting creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Engagement
41.95%
Britax US Official Account is registered as a creator account on Instagram and is verified.
Britax US Official Account is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,374 posts.
Britax US Official Account's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Britax US Official Account carries the blue verified badge on Instagram.
A sponsored post from Britax US Official Account is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
