Boston Proper is a verified Fashion brand based in United States, with 102.1K followers on Instagram. The account has published 6,688 posts, currently around 2 posts a week. Posts average 315 likes and 51 comments, an engagement rate of 0.36%.
Bostonproperofficial's Instagram presence spans 6,688 posts and 102.1K followers, profiling it as a Fashion account.
For Fashion accounts with 100K–1M followers, Bostonproperofficial's 0.36% engagement rate is below the median of 0.86%, a read from 2,126 accounts in the InstME index.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Bostonproperofficial has kept to about one post per week.
Bostonproperofficial follows only 999 accounts while being followed by 102.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$360–$660
Based on 102.1K followers and a 0.36% engagement rate, a single sponsored post by Bostonproperofficial is worth an estimated $360–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Bostonproperofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.86% |
| Average likes | 315 | 1,969 |
| Average comments | 51 | 58 |
| Posts per week | 1.71 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bostonproperofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.69% |
| Average likes | 315 | 1,576 |
| Average comments | 51 | 52 |
| Posts per week | 1.71 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Boston Proper is a verified fashion brand based in United States on Instagram, with 102.1K followers.
Boston Proper posts on Instagram as @bostonproperofficial.
Boston Proper has 102,059 followers on Instagram (102.1K) as of Sep 19, 2026.
Boston Proper's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Boston Proper average 315 likes and 51 comments.
Boston Proper posts about 2 times per week on average.
Boston Proper is registered as a business account on Instagram and is verified.
Boston Proper is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 6,688 posts.
Boston Proper's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
6,688
Avg Comments
51
Engagement
0.74%
Yes. Boston Proper carries the blue verified badge on Instagram.
A sponsored post from Boston Proper is estimated at $360 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
