imogene + willie runs a verified Fashion brand account based in United States with 287K followers on Instagram. To date imogene + willie has posted 5,035 times, currently less than one post a week. Typical posts draw 1,097 likes and 24 comments, putting engagement at 0.39%.
Imogeneandwillie has built an audience of 287K followers on Instagram over 5,035 posts as a Fashion account.
Among 2,126 Fashion accounts with 100K–1M followers in the InstME index, Imogeneandwillie's 0.39% engagement rate comes in below the median of 0.86%.
One comment lands for every 45 likes, which reads as a healthy amount of conversation.
Lately Imogeneandwillie has been publishing less than one post per week.
The account follows just 551 others against 287K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 287K followers and a 0.39% engagement rate, a single sponsored post by Imogeneandwillie is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Imogeneandwillie | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.86% |
| Average likes | 1,097 | 1,969 |
| Average comments | 24 | 58 |
| Posts per week | 0.08 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Imogeneandwillie | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.69% |
| Average likes | 1,097 | 1,576 |
| Average comments | 24 | 52 |
| Posts per week | 0.08 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
imogene + willie is a verified fashion brand based in United States on Instagram, with 287K followers.
imogene + willie posts on Instagram as @imogeneandwillie.
imogene + willie has 286,986 followers on Instagram (287K) as of Jul 15, 2026.
imogene + willie's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by imogene + willie average 1,097 likes and 24 comments.
imogene + willie posts less than once a week on average.
imogene + willie is registered as a business account on Instagram and is verified.
made with love, made to last. forever committed to producing in the USA.
Total Posts
5,035
Avg Comments
24
Engagement
0.12%
imogene + willie is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 5,035 posts.
imogene + willie's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. imogene + willie carries the blue verified badge on Instagram.
A sponsored post from imogene + willie is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
