Your top source for all things Boston news, culture, and sports. Keep up with our community and use #BostonDotCom to be featured.
Followers
534.6K
Following
4.3K
Total Posts
Engagement Rate
3.69%
Avg Likes
19,172
Avg Comments
Boston.com is a verified business account on Instagram based in United States, tracked in the InstME index with 534.6K followers. The account has published 7,119 posts, currently around 9 posts a week. Posts average 19,172 likes and 577 comments, an engagement rate of 3.69%.
As a business account, Boston reaches 534.6K followers on Instagram across 7,119 published posts.
Boston averages 19,172 likes and 577 comments per post, roughly one interaction for every 27 of its followers.
One comment lands for every 33 likes, which reads as a healthy amount of conversation.
Lately Boston has been publishing about 9 posts per week, more than one per day.
The account follows just 4,286 others against 534.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,900–$13,000
Based on 534.6K followers and a 3.69% engagement rate, a single sponsored post by Boston is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Boston | Cohort median |
|---|---|---|
| Engagement rate | 3.69% | 1.25% |
| Average likes | 19,172 | 2,985 |
| Average comments | 577 | 73 |
| Posts per week | 9.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Boston | Cohort median |
|---|---|---|
| Engagement rate | 3.69% | 0.86% |
| Average likes | 19,172 | 2,003 |
| Average comments | 577 | 56 |
| Posts per week | 9.09 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Boston.com is a verified Instagram brand based in United States on Instagram, with 534.6K followers.
Boston.com posts on Instagram as @boston.
Boston.com has 534,554 followers on Instagram (534.6K) as of Jul 10, 2026.
Boston.com's engagement rate is 3.69%, calculated from average likes and comments per post relative to followers.
Posts by Boston.com average 19,172 likes and 577 comments.
Boston.com posts about 9 times per week on average.
Boston.com is registered as a business account on Instagram and is verified.
Boston.com's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Boston.com carries the blue verified badge on Instagram.
7,119
577
Posts / Week
9.09
Growth Score
73.8 / 100
Follower Ratio
124.7×
Engagement
3.99%
A sponsored post from Boston.com is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
