Reaching 716K followers on Instagram, Bret Baier is a verified News creator based in United States. The account has published 6,494 posts, currently less than one post a week. Engagement runs at 0.1%, or about 663 likes and 28 comments per post.
Tracked in the InstME index, Bretbaier is a News account with 716K followers and a back catalogue of 6,494 posts.
Bretbaier earns a 0.1% engagement rate, in the bottom 5% across accounts with 100K–1M followers in the InstME index.
For roughly every 24 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Bretbaier has published less than one post per week.
InstME estimates 20% of Bretbaier's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Bretbaier keeps its following list short (3,344) relative to 716K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,700
Based on 716K followers and a 0.1% engagement rate, a single sponsored post by Bretbaier is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Bretbaier | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 663 | 2,985 |
| Average comments | 28 | 73 |
| Posts per week | 0.74 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bretbaier | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.86% |
| Average likes | 663 | 2,003 |
| Average comments | 28 | 56 |
| Posts per week | 0.74 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Bret Baier is a verified news creator based in United States on Instagram, with 716K followers.
Bret Baier posts on Instagram as @bretbaier.
Bret Baier has 715,962 followers on Instagram (716K) as of Sep 3, 2026.
Bret Baier's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Bret Baier average 663 likes and 28 comments.
Bret Baier posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Bret Baier's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Bret Baier is registered as a creator account on Instagram and is verified.
Total Posts
6,494
Avg Comments
28
Engagement
1.22%
Bret Baier is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 6,494 posts.
Bret Baier's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bret Baier carries the blue verified badge on Instagram.
A sponsored post from Bret Baier is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
