Fox News Chief Political Anchor & Executive Editor/Anchor @specialreport on ; NYT bestselling author; Bret Baier Podcasts
Followers
701.6K
Following
2.6K
Total Posts
Engagement Rate
0.04%
Avg Likes
260
Avg Comments
Reaching 701.6K followers on Instagram, Bret Baier is a verified Instagram creator based in United States. The account has published 6,118 posts, currently around 12 posts a week. Engagement runs at 0.04%, or about 260 likes and 8 comments per post.
Tracked in the InstME index, Bretbaier is a creator account with 701.6K followers and a back catalogue of 6,118 posts.
Bretbaier earns a 0.04% engagement rate, in the bottom 5% across accounts with 100K–1M followers in the InstME index.
For roughly every 34 likes there is one comment, a healthy amount of conversation.
Video posts from Bretbaier average 3.4K views.
Over recent weeks, Bretbaier has published about 12 posts per week, more than one per day.
InstME estimates 20% of Bretbaier's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Bretbaier keeps its following list short (2,617) relative to 701.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,600
Based on 701.6K followers and a 0.04% engagement rate, a single sponsored post by Bretbaier is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bretbaier | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 260 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 12.04 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bretbaier | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.86% |
| Average likes | 260 | 2,003 |
| Average comments | 8 | 56 |
| Posts per week | 12.04 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Bret Baier is a verified Instagram creator based in United States on Instagram, with 701.6K followers.
Bret Baier posts on Instagram as @bretbaier.
Bret Baier has 701,570 followers on Instagram (701.6K) as of Mar 26, 2026.
Bret Baier's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Bret Baier average 260 likes and 8 comments.
Bret Baier posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 20% of Bret Baier's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Bret Baier is registered as a creator account on Instagram and is verified.
Bret Baier's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,118
8
Avg Views
3,411
Posts / Week
12.04
Growth Score
0.8 / 100
Engagement
0%
Yes. Bret Baier carries the blue verified badge on Instagram.
A sponsored post from Bret Baier is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
