Bold, confident, determined: you too can #BeYourOwnBOSS.
Followers
12.4M
Following
105
Total Posts
Engagement Rate
0.04%
Avg Likes
4,387
Avg Comments
Boss runs a verified Clothing (Brand) brand account with 12.4M followers on Instagram. The account has published 6,164 posts, currently around 7 posts a week. Posts average 4,387 likes and 54 comments, an engagement rate of 0.04%.
Counting 12.4M followers and 6,164 posts, Boss sits in the InstME index as a Clothing (Brand) account.
Boss's average post pulls 4,387 likes and 54 comments, roughly one interaction per 2,792 followers.
Roughly one in 81 likes comes with a comment, an audience that mostly engages through likes.
Boss's output runs to about 7 posts per week, more than one per day.
With 12.4M followers but only 105 accounts followed back, Boss shows the ratio of a well-established account.
Estimated sponsored-post value
$43,000–$81,000
Based on 12.4M followers and a 0.04% engagement rate, a single sponsored post by Boss is worth an estimated $43,000–$81,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Boss | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 4,387 | 25,711 |
| Average comments | 54 | 376 |
| Posts per week | 7.05 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Boss is a verified clothing (brand) brand on Instagram, with 12.4M followers.
Boss has 12,398,717 followers on Instagram (12.4M) as of Apr 28, 2026.
Boss's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Boss average 4,387 likes and 54 comments.
Boss posts about 7 times per week on average.
Boss is registered as a business account on Instagram and is verified.
Boss is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 6,164 posts.
Yes. Boss carries the blue verified badge on Instagram.
A sponsored post from Boss is estimated at $43,000 to $81,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,164
54
Posts / Week
7.05
Growth Score
0.8 / 100
Follower Ratio
118083.0×
Engagement
0%
