Followers
13.1M
Following
152
Total Posts
Engagement Rate
0.53%
Avg Likes
68,518
Avg Comments
Puma is a verified Clothing (Brand) brand. The account has built 13.1M followers on Instagram. The account has published 3,353 posts, currently around 1 post a week. Engagement runs at 0.53%, or about 68,518 likes and 642 comments per post.
Puma is a Clothing (Brand) account whose 3,353 posts have grown a following of 13.1M on Instagram.
Across recent posts, Puma picks up 68,518 likes and 642 comments on average, one interaction per 190 followers.
Followers weigh in with a comment about every 107 likes, an audience that mostly engages through likes.
Lately Puma has been publishing about one post per week.
Audience-quality analysis puts Puma at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 13.1M followers but only 152 accounts followed back, Puma shows the ratio of a well-established account.
Estimated sponsored-post value
$46,000–$85,000
Based on 13.1M followers and a 0.53% engagement rate, a single sponsored post by Puma is worth an estimated $46,000–$85,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Puma | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.02% |
| Average likes | 68,518 | 25,711 |
| Average comments | 642 | 376 |
| Posts per week | 1.33 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Puma is a verified clothing (brand) brand on Instagram, with 13.1M followers.
Puma has 13,110,474 followers on Instagram (13.1M) as of Apr 23, 2026.
Puma's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by Puma average 68,518 likes and 642 comments.
Puma posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Puma's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Puma is registered as a business account on Instagram and is verified.
Puma is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 3,353 posts.
Yes. Puma carries the blue verified badge on Instagram.
A sponsored post from Puma is estimated at $46,000 to $85,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,353
642
Posts / Week
1.33
Growth Score
10.6 / 100
Audience Score
100 / 100
Engagement
0.04%
