Defining the grey area between black and white as the color Off-White™ ©2013
Followers
9.3M
Following
24
Total Posts
Engagement Rate
0.03%
Avg Likes
3,140
Avg Comments
Off-White™ is a verified Clothing (Brand) brand, with 9.3M followers on Instagram. The account has published 1,104 posts, currently around 6 posts a week. Engagement runs at 0.03%, or about 3,140 likes and 41 comments per post.
With 9.3M followers across 1,104 posts, Off____white is one of the Clothing (Brand) accounts tracked in the InstME index.
Off____white's posts draw around 3,140 likes and 41 comments each, close to one interaction for every 2,915 followers.
At one comment per 77 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Off____white has published about 6 posts per week.
Off____white keeps its following list short (24) relative to 9.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$32,000–$60,000
Based on 9.3M followers and a 0.03% engagement rate, a single sponsored post by Off____white is worth an estimated $32,000–$60,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Off____white | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 3,140 | 25,711 |
| Average comments | 41 | 376 |
| Posts per week | 5.65 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Off-White™ is a verified clothing (brand) brand on Instagram, with 9.3M followers.
Off-White™ posts on Instagram as @off____white.
Off-White™ has 9,273,829 followers on Instagram (9.3M) as of Jul 10, 2026.
Off-White™'s engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Off-White™ average 3,140 likes and 41 comments.
Off-White™ posts about 6 times per week on average.
Off-White™ is registered as a business account on Instagram and is verified.
Off-White™ is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 1,104 posts.
Yes. Off-White™ carries the blue verified badge on Instagram.
1,104
41
Posts / Week
5.65
Growth Score
0.6 / 100
Follower Ratio
386409.5×
Engagement
0%
A sponsored post from Off-White™ is estimated at $32,000 to $60,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
