Co-Founder: @bleue.tv Label Boss:
Followers
21.9K
Following
1.5K
Total Posts
Engagement Rate
0.25%
Avg Likes
17
Avg Comments
BORN DIRTY runs a verified Music brand account based in United States with 21.9K followers on Instagram. The account posts mainly around music and business topics. BORN DIRTY has shared 21 posts to date, currently around 1 post a week. Posts average 17 likes and 37 comments, an engagement rate of 0.25%.
The Music account Borndirty has posted 21 times on Instagram and drawn 21.9K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Borndirty's 0.25% engagement rate comes in in the bottom quarter (median: 2.47%).
Borndirty's output runs to about one post per week.
At 88/100 on audience quality, Borndirty carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$77–$140
Based on 21.9K followers and a 0.25% engagement rate, a single sponsored post by Borndirty is worth an estimated $77–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Borndirty | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 2.47% |
| Average likes | 17 | 535 |
| Average comments | 37 | 35 |
| Posts per week | 1.36 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Borndirty | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.39% |
| Average likes | 17 | 284 |
| Average comments | 37 | 21 |
| Posts per week | 1.36 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
BORN DIRTY is a verified music brand based in United States on Instagram, with 21.9K followers.
BORN DIRTY posts on Instagram as @borndirty.
BORN DIRTY has 21,876 followers on Instagram (21.9K) as of Jul 11, 2026.
BORN DIRTY's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by BORN DIRTY average 17 likes and 37 comments.
BORN DIRTY posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of BORN DIRTY's followers are low-quality or inactive, giving an audience-quality score of 88/100.
BORN DIRTY is registered as a business account on Instagram and is verified.
BORN DIRTY is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 21 posts.
21
37
Posts / Week
1.36
Growth Score
5 / 100
ER Rank
19th
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
Engagement
12.21%
BORN DIRTY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BORN DIRTY carries the blue verified badge on Instagram.
A sponsored post from BORN DIRTY is estimated at $77 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
