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Tom Boyd is a verified Lifestyle creator based in United States, with 25.9K followers on Instagram. Tom Boyd has shared 67 posts to date, currently less than one post a week. Posts average 8,329 likes and 171 comments, an engagement rate of 32.83%.
Tracked in the InstME index, Bonusfootage is a Lifestyle account with 25.9K followers and a back catalogue of 67 posts.
Bonusfootage records a 32.83% engagement rate, in the top quarter (median: 3.25%) for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 49 to one, indicating a healthy amount of conversation.
Video posts pull 91K views on average, roughly 3.5× Bonusfootage's follower base, evidence of reach beyond its own audience.
Bonusfootage keeps a posting cadence of less than one post per week.
Quality checks give Bonusfootage 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$360–$670
Based on 25.9K followers and a 32.83% engagement rate, a single sponsored post by Bonusfootage is worth an estimated $360–$670. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bonusfootage | Cohort median |
|---|---|---|
| Engagement rate | 32.83% | 3.25% |
| Average likes | 8,329 | 875 |
| Average comments | 171 | 33 |
| Posts per week | 0.8 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bonusfootage | Cohort median |
|---|---|---|
| Engagement rate | 32.83% | 1.85% |
| Average likes | 8,329 | 476 |
| Average comments | 171 | 29 |
| Posts per week | 0.8 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Tom Boyd is a verified lifestyle creator based in United States on Instagram, with 25.9K followers.
Tom Boyd posts on Instagram as @bonusfootage.
Tom Boyd has 25,892 followers on Instagram (25.9K) as of Mar 26, 2026.
Tom Boyd's engagement rate is 32.83%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Tom Boyd average 8,329 likes and 171 comments.
Tom Boyd posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Tom Boyd's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Tom Boyd is registered as a creator account on Instagram and is verified.
Tom Boyd is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 67 posts.
Total Posts
67
Avg Comments
171
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.43%
Tom Boyd's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Tom Boyd carries the blue verified badge on Instagram.
A sponsored post from Tom Boyd is estimated at $360 to $670. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
