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Followers
25.9K
Following
2K
Total Posts
Engagement Rate
32.83%
Avg Likes
8,329
Avg Comments
Tom Boyd is a verified Lifestyle creator based in United States, with 25.9K followers on Instagram. Tom Boyd has shared 67 posts to date, currently less than one post a week. Posts average 8,329 likes and 171 comments, an engagement rate of 32.83%.
Tracked in the InstME index, Bonusfootage is a Lifestyle account with 25.9K followers and a back catalogue of 67 posts.
Bonusfootage records a 32.83% engagement rate, in the top quarter (median: 3.25%) for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 49 to one, indicating a healthy amount of conversation.
Video posts pull 91K views on average, roughly 3.5× Bonusfootage's follower base, evidence of reach beyond its own audience.
Bonusfootage keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$360–$670
Based on 25.9K followers and a 32.83% engagement rate, a single sponsored post by Bonusfootage is worth an estimated $360–$670. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Bonusfootage | Cohort median |
|---|---|---|
| Engagement rate | 32.83% | 3.25% |
| Average likes | 8,329 | 875 |
| Average comments | 171 | 33 |
| Posts per week | 0.8 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bonusfootage | Cohort median |
|---|---|---|
| Engagement rate | 32.83% | 1.85% |
| Average likes | 8,329 | 476 |
| Average comments | 171 | 29 |
| Posts per week | 0.8 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Tom Boyd is a verified lifestyle creator based in United States on Instagram, with 25.9K followers.
Tom Boyd posts on Instagram as @bonusfootage.
Tom Boyd has 25,892 followers on Instagram (25.9K) as of Mar 26, 2026.
Tom Boyd's engagement rate is 32.83%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Tom Boyd average 8,329 likes and 171 comments.
Tom Boyd posts less than once a week on average.
Tom Boyd is registered as a creator account on Instagram and is verified.
Tom Boyd is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 67 posts.
Tom Boyd's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
67
171
Avg Views
91,002
Posts / Week
0.8
Growth Score
100 / 100
Engagement
3.22%
Yes. Tom Boyd carries the blue verified badge on Instagram.
A sponsored post from Tom Boyd is estimated at $360 to $670. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
