Former two-sport athlete donating his time to help rebuild Alabama after the devastating tornadoes. @BoBikesBama
Followers
191.2K
Following
56
Total Posts
Engagement Rate
27.76%
Avg Likes
52,213
Avg Comments
Bo Jackson is a verified Fitness creator, with 191.2K followers on Instagram. Bo Jackson has shared 177 posts to date, currently less than one post a week. Typical posts draw 52,213 likes and 863 comments, putting engagement at 27.76%.
On Instagram, Bojackson runs a Fitness account that has published 177 posts and gathered 191.2K followers.
For Fitness accounts with 100K–1M followers, Bojackson's 27.76% engagement rate is in the top quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
The like-to-comment split is roughly 60 to one, indicating an audience that mostly engages through likes.
Bojackson keeps a posting cadence of less than one post per week.
Bojackson follows only 56 accounts while being followed by 191.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,700–$5,000
Based on 191.2K followers and a 27.76% engagement rate, a single sponsored post by Bojackson is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Bojackson | Cohort median |
|---|---|---|
| Engagement rate | 27.76% | 1.82% |
| Average likes | 52,213 | 4,679 |
| Average comments | 863 | 94 |
| Posts per week | 0.79 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Bo Jackson is a verified fitness creator on Instagram, with 191.2K followers.
Bo Jackson posts on Instagram as @bojackson.
Bo Jackson has 191,165 followers on Instagram (191.2K) as of Jul 9, 2026.
Bo Jackson's engagement rate is 27.76%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Bo Jackson average 52,213 likes and 863 comments.
Bo Jackson posts less than once a week on average.
Bo Jackson is registered as a creator account on Instagram and is verified.
Bo Jackson is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 177 posts.
Yes. Bo Jackson carries the blue verified badge on Instagram.
177
863
Posts / Week
0.79
Growth Score
100 / 100
Follower Ratio
3413.7×
Engagement
0.91%
A sponsored post from Bo Jackson is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
