Former two-sport athlete donating his time to help rebuild Alabama after the devastating tornadoes. @BoBikesBama
Bo Jackson is a verified Fitness creator, with 191.2K followers on Instagram. Bo Jackson has shared 177 posts to date, currently less than one post a week. Typical posts draw 52,213 likes and 863 comments, putting engagement at 27.76%.
On Instagram, Bojackson runs a Fitness account that has published 177 posts and gathered 191.2K followers.
For Fitness accounts with 100K–1M followers, Bojackson's 27.76% engagement rate is in the top quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
The like-to-comment split is roughly 60 to one, indicating an audience that mostly engages through likes.
Bojackson keeps a posting cadence of less than one post per week.
Bojackson follows only 56 accounts while being followed by 191.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,700–$5,000
Based on 191.2K followers and a 27.76% engagement rate, a single sponsored post by Bojackson is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Bojackson | Cohort median |
|---|---|---|
| Engagement rate | 27.76% | 1.82% |
| Average likes | 52,213 | 4,679 |
| Average comments | 863 | 94 |
| Posts per week | 0.79 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Bo Jackson is a verified fitness creator on Instagram, with 191.2K followers.
Bo Jackson posts on Instagram as @bojackson.
Bo Jackson has 191,165 followers on Instagram (191.2K) as of Jul 9, 2026.
Bo Jackson's engagement rate is 27.76%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Bo Jackson average 52,213 likes and 863 comments.
Bo Jackson posts less than once a week on average.
Bo Jackson is registered as a creator account on Instagram and is verified.
Bo Jackson is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 177 posts.
Yes. Bo Jackson carries the blue verified badge on Instagram.
Total Posts
177
Avg Comments
863
Engagement
9.86%
A sponsored post from Bo Jackson is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
