On a mission to show you how to live a healthier and happier life after 40 👇📸 Apply For Shoot Shape
Jay Alderton | Fitness Over 40 is a verified Fitness brand on Instagram, tracked in the InstME index with 565.8K followers. Its posts sit across fitness and photography. The account has published 9,569 posts, currently around 9 posts a week. Typical posts draw 809 likes and 30 comments, putting engagement at 0.15%.
As a Fitness account, Jayalderton reaches 565.8K followers on Instagram across 9,569 published posts.
Among 2,038 Fitness accounts with 100K–1M followers in the InstME index, Jayalderton's 0.15% engagement rate comes in in the bottom quarter (median: 1.82%).
Roughly one in 27 likes comes with a comment, a healthy amount of conversation.
Lately Jayalderton has been publishing about 9 posts per week, more than one per day.
At 100/100 on audience quality, Jayalderton carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 910 others against 565.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,000–$3,700
Based on 565.8K followers and a 0.15% engagement rate, a single sponsored post by Jayalderton is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Jayalderton | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.82% |
| Average likes | 809 | 4,679 |
| Average comments | 30 | 94 |
| Posts per week | 8.7 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Jay Alderton | Fitness Over 40 is a verified fitness brand on Instagram, with 565.8K followers.
Jay Alderton | Fitness Over 40 posts on Instagram as @jayalderton.
Jay Alderton | Fitness Over 40 has 565,849 followers on Instagram (565.8K) as of Sep 14, 2026.
Jay Alderton | Fitness Over 40's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Jay Alderton | Fitness Over 40 average 809 likes and 30 comments.
Jay Alderton | Fitness Over 40 posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of Jay Alderton | Fitness Over 40's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Jay Alderton | Fitness Over 40 is registered as a business account on Instagram and is verified.
Avg Comments
30
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Photography
Engagement
3.35%
Jay Alderton | Fitness Over 40 is categorized as a fitness and photography account in the InstME index, based on the profile's bio and Instagram category across 9,569 posts.
Yes. Jay Alderton | Fitness Over 40 carries the blue verified badge on Instagram.
A sponsored post from Jay Alderton | Fitness Over 40 is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
