Followers
4.2M
Following
542
Total Posts
Engagement Rate
0.01%
Avg Likes
361
Avg Comments
Reaching 4.2M followers on Instagram, Bobbi Brown Cosmetics is a verified Beauty brand based in United States. The account posts mainly around beauty and tech topics. The account has published 5,148 posts, currently around 7 posts a week. Posts average 361 likes and 12 comments, an engagement rate of 0.01%.
On Instagram, Bobbibrown runs a Beauty account that has published 5,148 posts and gathered 4.2M followers.
Bobbibrown has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
At one comment per 30 likes, the ratio points to a healthy amount of conversation.
Bobbibrown keeps a posting cadence of about 7 posts per week, more than one per day.
Bobbibrown follows only 542 accounts while being followed by 4.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$15,000–$27,000
Based on 4.2M followers and a 0.01% engagement rate, a single sponsored post by Bobbibrown is worth an estimated $15,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Bobbibrown | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 361 | 6,917 |
| Average comments | 12 | 196 |
| Posts per week | 7 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bobbibrown | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.29% |
| Average likes | 361 | 5,545 |
| Average comments | 12 | 221 |
| Posts per week | 7 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Bobbi Brown Cosmetics is a verified beauty brand based in United States on Instagram, with 4.2M followers.
Bobbi Brown Cosmetics posts on Instagram as @bobbibrown.
Bobbi Brown Cosmetics has 4,152,027 followers on Instagram (4.2M) as of Jul 15, 2026.
Bobbi Brown Cosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Bobbi Brown Cosmetics average 361 likes and 12 comments.
Bobbi Brown Cosmetics posts about 7 times per week on average.
Bobbi Brown Cosmetics is registered as a business account on Instagram and is verified.
Bobbi Brown Cosmetics is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 5,148 posts.
5,148
12
Posts / Week
7
Growth Score
0.2 / 100
Last Post
6 days ago
Engagement
2.1%
Bobbi Brown Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bobbi Brown Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Bobbi Brown Cosmetics is estimated at $15,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
