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970.5K
Following
188
Total Posts
Engagement Rate
3.49%
Avg Likes
33,773
Avg Comments
BMW España is a verified Automotive brand based in Spain, with 970.5K followers on Instagram. BMW España has shared 3,805 posts to date, currently less than one post a week. Engagement runs at 3.49%, or about 33,773 likes and 142 comments per post.
Bmwespana's Instagram presence spans 3,805 posts and 970.5K followers, profiling it as an Automotive account.
Bmwespana has an engagement rate of 3.49%, which is above the median of 1.12% for Automotive accounts with 100K–1M followers, based on 1,181 accounts in the InstME index.
For roughly every 238 likes there is one comment, an audience that mostly engages through likes.
Video posts average 201.7K views, reaching roughly 21% of Bmwespana's follower base per post.
Over recent weeks, Bmwespana has published less than one post per week.
InstME estimates 0% of Bmwespana's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Bmwespana follows only 188 accounts while being followed by 970.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$22,000
Based on 970.5K followers and a 3.49% engagement rate, a single sponsored post by Bmwespana is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bmwespana | Cohort median |
|---|---|---|
| Engagement rate | 3.49% | 1.12% |
| Average likes | 33,773 | 2,576 |
| Average comments | 142 | 48 |
| Posts per week | 0.41 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwespana | Cohort median |
|---|---|---|
| Engagement rate | 3.49% | 0.64% |
| Average likes | 33,773 | 1,351 |
| Average comments | 142 | 46 |
| Posts per week | 0.41 | 1.29 |
Median values from 285 accounts in Spain with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
BMW España is a verified automotive brand based in Spain on Instagram, with 970.5K followers.
BMW España posts on Instagram as @bmwespana.
BMW España has 970,521 followers on Instagram (970.5K) as of Mar 29, 2026.
BMW España's engagement rate is 3.49%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by BMW España average 33,773 likes and 142 comments.
BMW España posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BMW España's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BMW España is registered as a business account on Instagram and is verified.
BMW España is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 3,805 posts.
3,805
142
Avg Views
201,664
Posts / Week
0.41
Growth Score
69.8 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators in Spain, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.98%
BMW España's profile places the account in Spain. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BMW España carries the blue verified badge on Instagram.
A sponsored post from BMW España is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
