Followers
2.5K
Following
80
Total Posts
Engagement Rate
0.71%
Avg Likes
16
Avg Comments
On Instagram, William Costes is a Sports brand based in France with an audience of 2.5K. To date William Costes has posted 295 times, currently around 2 posts a week. Engagement runs at 0.71%, or about 16 likes and 2 comments per post.
Bmcmotos operates a Sports account on Instagram, pairing 2.5K followers with 295 posts.
Bmcmotos earns a 0.71% engagement rate, in the bottom 11% across accounts with 1K–10K followers in the InstME index.
On average Bmcmotos's video content earns 1.1K views, roughly 41% of the follower base per post.
Bmcmotos currently publishes about 2 posts per week.
InstME estimates 15% of Bmcmotos's followers are low-quality or inactive, for an audience-quality score of 82/100, a strong signal of genuine reach.
Estimated sponsored-post value
$9–$16
Based on 2.5K followers and a 0.71% engagement rate, a single sponsored post by Bmcmotos is worth an estimated $9–$16. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Sports
| Metric | Bmcmotos | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 5.05% |
| Average likes | 16 | 127 |
| Average comments | 2 | 12 |
| Posts per week | 2.05 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmcmotos | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 5.32% |
| Average likes | 16 | 135 |
| Average comments | 2 | 10 |
| Posts per week | 2.05 | 0.3 |
Median values from 2,075 accounts in France with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
William Costes is a sports brand based in France on Instagram, with 2.5K followers.
William Costes posts on Instagram as @bmcmotos.
William Costes has 2,538 followers on Instagram (2.5K) as of Jul 13, 2026.
William Costes's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers.
Posts by William Costes average 16 likes and 2 comments.
William Costes posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of William Costes's followers are low-quality or inactive, giving an audience-quality score of 82/100.
William Costes is registered as a business account on Instagram.
William Costes is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 295 posts.
295
2
Avg Views
1,051
Posts / Week
2.05
Growth Score
14.2 / 100
Engagement
2.91%
William Costes's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from William Costes is estimated at $9 to $16. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
