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BM BEAUTY is a verified Beauty brand on Instagram, tracked in the InstME index with 533K followers. Content spans beauty and automotive. The account has published 1,762 posts, currently around 8 posts a week. Engagement runs at 0.04%, or about 207 likes and 15 comments per post.
The Beauty account Bmbeauty has posted 1,762 times on Instagram and drawn 533K followers.
Bmbeauty's 0.04% engagement rate is in the bottom quarter (median: 0.47%) among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
One comment lands for every 14 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 8 posts per week, more than one per day.
Bmbeauty's audience-quality score is 76/100, with 20% of followers looking low-quality or inactive, a solid result.
The account follows just 536 others against 533K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,500
Based on 533K followers and a 0.04% engagement rate, a single sponsored post by Bmbeauty is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bmbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 207 | 1,059 |
| Average comments | 15 | 46 |
| Posts per week | 7.64 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
BM BEAUTY is a verified beauty brand on Instagram, with 533K followers.
BM BEAUTY posts on Instagram as @bmbeauty.
BM BEAUTY has 533,048 followers on Instagram (533K) as of Apr 27, 2026.
BM BEAUTY's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by BM BEAUTY average 207 likes and 15 comments.
BM BEAUTY posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of BM BEAUTY's followers are low-quality or inactive, giving an audience-quality score of 76/100.
BM BEAUTY is registered as a business account on Instagram and is verified.
BM BEAUTY is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,762 posts.
Total Posts
1,762
Avg Comments
15
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Followers
1.5M
Engagement
0.29%
Yes. BM BEAUTY carries the blue verified badge on Instagram.
A sponsored post from BM BEAUTY is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
