Keeping lips hydrated and healthy since 1947.
Outreach This Creator For FreeBlistex is a Beauty brand on Instagram, tracked in the InstME index with 8.9K followers. Its posts sit across beauty and health. Blistex has shared 95 posts to date, currently less than one post a week. Typical posts draw 112 likes and 13 comments, putting engagement at 1.41%.
Counting 8.9K followers and 95 posts, Blistex sits in the InstME index as a Beauty account.
Benchmarked against 4,078 Beauty accounts with 1K–10K followers, Blistex posts a 1.41% engagement rate that is below the median of 3.02%.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Lately Blistex has been publishing less than one post per week.
With 8.9K followers but only 69 accounts followed back, Blistex shows the ratio of a well-established account.
Estimated sponsored-post value
$44–$82
Based on 8.9K followers and a 1.41% engagement rate, a single sponsored post by Blistex is worth an estimated $44–$82. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Blistex | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 3.02% |
| Average likes | 112 | 79 |
| Average comments | 13 | 9 |
| Posts per week | 0.04 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Blistex is a beauty brand on Instagram, with 8.9K followers.
Blistex has 8,898 followers on Instagram (8.9K) as of Sep 13, 2026.
Blistex's engagement rate is 1.41%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Blistex average 112 likes and 13 comments.
Blistex posts less than once a week on average.
Blistex is registered as a business account on Instagram.
Blistex is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 95 posts.
A sponsored post from Blistex is estimated at $44 to $82. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
95
Avg Comments
13
26.6K
Engagement
0.13%