1 Michelin & 1 Green starred, 4 AA rosette restaurant with rooms in the #NorthYorkMoors by , & head chef
Followers
91.2K
Following
1.4K
Total Posts
Engagement Rate
0.37%
Avg Likes
327
Avg Comments
The Black Swan at Oldstead is a verified Food creator. The account has built 91.2K followers on Instagram. The account posts mainly around food and tech topics. To date The Black Swan at Oldstead has posted 2,454 times, currently less than one post a week. Engagement runs at 0.37%, or about 327 likes and 9 comments per post.
Blackswan_oldstead has built an audience of 91.2K followers on Instagram over 2,454 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Blackswan_oldstead's 0.37% engagement rate comes in below the median of 0.75%.
One comment lands for every 36 likes, which reads as a healthy amount of conversation.
Posting frequency for Blackswan_oldstead sits at less than one post per week.
Estimated sponsored-post value
$320–$590
Based on 91.2K followers and a 0.37% engagement rate, a single sponsored post by Blackswan_oldstead is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Blackswan_oldstead | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.75% |
| Average likes | 327 | 177 |
| Average comments | 9 | 10 |
| Posts per week | 0.31 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
The Black Swan at Oldstead is a verified food creator on Instagram, with 91.2K followers.
The Black Swan at Oldstead posts on Instagram as @blackswan_oldstead.
The Black Swan at Oldstead has 91,208 followers on Instagram (91.2K) as of Apr 28, 2026.
The Black Swan at Oldstead's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Black Swan at Oldstead average 327 likes and 9 comments.
The Black Swan at Oldstead posts less than once a week on average.
The Black Swan at Oldstead is registered as a creator account on Instagram and is verified.
The Black Swan at Oldstead is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,454 posts.
2,454
9
Posts / Week
0.31
Growth Score
7.4 / 100
Follower Ratio
65.9×
263.5K
Engagement
0.02%
Yes. The Black Swan at Oldstead carries the blue verified badge on Instagram.
A sponsored post from The Black Swan at Oldstead is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
