BRCC specializes in premium coffee and energy drinks for people who love America! Veteran founded. 🇺🇸☕️
Followers
2M
Following
933
Total Posts
Engagement Rate
2.34%
Avg Likes
45,259
Avg Comments
Black Rifle Coffee Company runs a verified Instagram creator account based in United States with 2M followers on Instagram. The account has published 2,818 posts, currently around 6 posts a week. Engagement runs at 2.34%, or about 45,259 likes and 587 comments per post.
Counting 2M followers and 2,818 posts, Blackriflecoffee sits in the InstME index as a creator account.
On average, Blackriflecoffee's posts earn 45,259 likes and 587 comments, about one interaction per 43 followers.
The comment-to-like ratio works out to one comment per 77 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 6 posts per week.
With 2M followers but only 933 accounts followed back, Blackriflecoffee shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$30,000
Based on 2M followers and a 2.34% engagement rate, a single sponsored post by Blackriflecoffee is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Blackriflecoffee | Cohort median |
|---|---|---|
| Engagement rate | 2.34% | 1.02% |
| Average likes | 45,259 | 25,711 |
| Average comments | 587 | 376 |
| Posts per week | 6 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blackriflecoffee | Cohort median |
|---|---|---|
| Engagement rate | 2.34% | 0.81% |
| Average likes | 45,259 | 19,158 |
| Average comments | 587 | 344 |
| Posts per week | 6 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Black Rifle Coffee Company is a verified Instagram creator based in United States on Instagram, with 2M followers.
Black Rifle Coffee Company posts on Instagram as @blackriflecoffee.
Black Rifle Coffee Company has 1,959,284 followers on Instagram (2M) as of Jul 15, 2026.
Black Rifle Coffee Company's engagement rate is 2.34%, calculated from average likes and comments per post relative to followers.
Posts by Black Rifle Coffee Company average 45,259 likes and 587 comments.
Black Rifle Coffee Company posts about 6 times per week on average.
Black Rifle Coffee Company is registered as a creator account on Instagram and is verified.
Black Rifle Coffee Company's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,818
587
Posts / Week
6
Growth Score
46.8 / 100
Follower Ratio
2100.0×
Engagement
3.02%
Yes. Black Rifle Coffee Company carries the blue verified badge on Instagram.
A sponsored post from Black Rifle Coffee Company is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
