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BJÖRN AXÉN is a verified Fashion brand on Instagram based in Sweden, tracked in the InstME index with 26.3K followers. Its posts sit across fashion and beauty. The account has published 291 posts, currently around 8 posts a week. Typical posts draw 129 likes and 21 comments, putting engagement at 0.57%.
Bjornaxen is a Fashion account on Instagram with 26.3K followers and 291 published posts.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Bjornaxen's 0.57% engagement rate is below the median of 1.09%.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 8 posts per week, more than one per day.
Estimated sponsored-post value
$92–$170
Based on 26.3K followers and a 0.57% engagement rate, a single sponsored post by Bjornaxen is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Bjornaxen | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.09% |
| Average likes | 129 | 243 |
| Average comments | 21 | 19 |
| Posts per week | 8.43 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bjornaxen | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.56% |
| Average likes | 129 | 453 |
| Average comments | 21 | 16 |
| Posts per week | 8.43 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
BJÖRN AXÉN is a verified fashion brand based in Sweden on Instagram, with 26.3K followers.
BJÖRN AXÉN posts on Instagram as @bjornaxen.
BJÖRN AXÉN has 26,253 followers on Instagram (26.3K) as of Jul 12, 2026.
BJÖRN AXÉN's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by BJÖRN AXÉN average 129 likes and 21 comments.
BJÖRN AXÉN posts about 8 times per week on average.
BJÖRN AXÉN is registered as a business account on Instagram and is verified.
BJÖRN AXÉN is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 291 posts.
BJÖRN AXÉN's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
21
Engagement
26.6%
Yes. BJÖRN AXÉN carries the blue verified badge on Instagram.
A sponsored post from BJÖRN AXÉN is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
