#KnowTheFeeling
Followers
2.4M
Following
1K
Total Posts
Engagement Rate
0.19%
Avg Likes
4,639
Avg Comments
Billabong is a verified Brand brand based in United States, with 2.4M followers on Instagram. The account has published 6,537 posts, currently less than one post a week. Posts average 4,639 likes and 56 comments, an engagement rate of 0.19%.
On Instagram, Billabong runs a Brand account that has published 6,537 posts and gathered 2.4M followers.
Posts by Billabong tend to gather 4,639 likes and 56 comments, about one interaction per 513 followers.
At one comment per 82 likes, the ratio points to an audience that mostly engages through likes.
Billabong currently publishes less than one post per week.
Billabong follows only 1,044 accounts while being followed by 2.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,400–$16,000
Based on 2.4M followers and a 0.19% engagement rate, a single sponsored post by Billabong is worth an estimated $8,400–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Billabong | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 4,639 | 25,711 |
| Average comments | 56 | 376 |
| Posts per week | 0.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Billabong | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.81% |
| Average likes | 4,639 | 19,158 |
| Average comments | 56 | 344 |
| Posts per week | 0.7 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Billabong is a verified brand brand based in United States on Instagram, with 2.4M followers.
Billabong has 2,408,179 followers on Instagram (2.4M) as of Jul 10, 2026.
Billabong's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by Billabong average 4,639 likes and 56 comments.
Billabong posts less than once a week on average.
Billabong is registered as a business account on Instagram and is verified.
Billabong is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 6,537 posts.
Billabong's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Billabong carries the blue verified badge on Instagram.
6,537
56
Posts / Week
0.7
Growth Score
3.8 / 100
Follower Ratio
2306.7×
Engagement
0.45%
A sponsored post from Billabong is estimated at $8,400 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
