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421.4K
Following
1K
Total Posts
Engagement Rate
0.05%
Avg Likes
205
Avg Comments
BIG W is a verified business account on Instagram based in Australia, tracked in the InstME index with 421.4K followers. BIG W has shared 3,020 posts to date, currently around 7 posts a week. Posts average 205 likes and 23 comments, an engagement rate of 0.05%.
Counting 421.4K followers and 3,020 posts, Bigwaustralia sits in the InstME index as a business account.
An engagement rate of 0.05% puts Bigwaustralia in the bottom 7% for accounts with 100K–1M followers tracked by InstME.
One comment lands for every 9 likes, which reads as an unusually discussion-heavy audience.
Bigwaustralia maintains a rhythm of about 7 posts per week.
Audience-quality analysis puts Bigwaustralia at 76/100; roughly 20% of followers look low-quality or inactive, a solid result.
With 421.4K followers but only 1,013 accounts followed back, Bigwaustralia shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,700
Based on 421.4K followers and a 0.05% engagement rate, a single sponsored post by Bigwaustralia is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bigwaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.25% |
| Average likes | 205 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 6.54 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bigwaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.7% |
| Average likes | 205 | 1,539 |
| Average comments | 23 | 38 |
| Posts per week | 6.54 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BIG W is a verified Instagram brand based in Australia on Instagram, with 421.4K followers.
BIG W posts on Instagram as @bigwaustralia.
BIG W has 421,380 followers on Instagram (421.4K) as of Apr 23, 2026.
BIG W's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by BIG W average 205 likes and 23 comments.
BIG W posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 20% of BIG W's followers are low-quality or inactive, giving an audience-quality score of 76/100.
BIG W is registered as a business account on Instagram and is verified.
BIG W's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BIG W carries the blue verified badge on Instagram.
3,020
23
Posts / Week
6.54
Growth Score
1 / 100
ER Rank
7th
Engagement
0.73%
A sponsored post from BIG W is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
