Kia ora, welcome to Tourism New Zealand’s official account. Tag @purenewzealand, #NZMustDo to be featured.
lnk.bio/purenewzealandFollowers
1.3M
Following
253
Total Posts
Engagement Rate
0.64%
Avg Likes
7,915
Avg Comments
Purenewzealand is a business account on Instagram with 1.3M followers and 2,069 published posts.
On average, Purenewzealand's posts earn 7,915 likes and 130 comments, about one interaction per 156 followers.
The comment-to-like ratio works out to one comment per 61 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 253 others against 1.3M followers — a ratio typical of established creators and brands.
| Metric | Purenewzealand | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 1.04% |
| Average likes | 7,915 | 27,441 |
| Average comments | 130 | 386 |
| Posts per week | 0.07 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
Purenewzealand has 1,257,810 followers on Instagram (1.3M) as of Jul 13, 2026.
Purenewzealand's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers.
Posts by Purenewzealand average 7,915 likes and 130 comments.
Purenewzealand posts less than once a week on average.
Purenewzealand is registered as a business account on Instagram and is verified.
2,069
130
Avg Views
0
Posts / Week
0.07
Growth Score
12.8 / 100
3.7M
Engagement
0.82%
