The most iconic fitness media brand in the world. Workouts, training tips, and nutrition advice for fitness enthusiasts💪
Followers
1.3M
Following
416
Total Posts
Engagement Rate
0.12%
Avg Likes
1,454
Avg Comments
Reaching 1.3M followers on Instagram, Muscle & Fitness is a verified Fitness brand. Its posts sit across fitness and tech. The account has published 18,296 posts, currently less than one post a week. Typical posts draw 1,454 likes and 32 comments, putting engagement at 0.12%.
With 1.3M followers across 18,296 posts, Muscleandfitness is one of the Fitness accounts tracked in the InstME index.
Against 577 Fitness accounts with over 1M followers in the InstME index, Muscleandfitness's 0.12% engagement rate lands in the bottom quarter (median: 2.02%).
The audience comments once per 46 likes on average, a healthy amount of conversation.
Muscleandfitness keeps a posting cadence of less than one post per week.
Muscleandfitness keeps its following list short (416) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,400–$8,200
Based on 1.3M followers and a 0.12% engagement rate, a single sponsored post by Muscleandfitness is worth an estimated $4,400–$8,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Tech
| Metric | Muscleandfitness | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 2.02% |
| Average likes | 1,454 | 43,482 |
| Average comments | 32 | 547 |
| Posts per week | 0.35 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Muscle & Fitness is a verified fitness brand on Instagram, with 1.3M followers.
Muscle & Fitness posts on Instagram as @muscleandfitness.
Muscle & Fitness has 1,257,055 followers on Instagram (1.3M) as of Jul 10, 2026.
Muscle & Fitness's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.02%) for Fitness accounts with over 1M followers in the InstME index.
Posts by Muscle & Fitness average 1,454 likes and 32 comments.
Muscle & Fitness posts less than once a week on average.
Muscle & Fitness is registered as a business account on Instagram and is verified.
Muscle & Fitness is categorized as a fitness and tech account in the InstME index, based on the profile's bio and Instagram category across 18,296 posts.
Yes. Muscle & Fitness carries the blue verified badge on Instagram.
18,296
32
Posts / Week
0.35
Growth Score
2.4 / 100
Follower Ratio
3021.8×
Engagement
6.72%
A sponsored post from Muscle & Fitness is estimated at $4,400 to $8,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
