Our vision is that all people in Aus achieve their best mental health. Comments moderated in line with privacy policy: bb.org.au/40U8goX ☎1300 22 4636
Followers
133.5K
Following
529
Total Posts
Engagement Rate
0.22%
Avg Likes
280
Avg Comments
Reaching 133.5K followers on Instagram, Beyond Blue is a verified Health brand based in Australia. To date Beyond Blue has posted 2,128 times, currently around 6 posts a week. Typical posts draw 280 likes and 13 comments, putting engagement at 0.22%.
On Instagram, Beyondblueofficial runs a Health account that has published 2,128 posts and gathered 133.5K followers.
Beyondblueofficial has an engagement rate of 0.22%, which is below the median of 0.57% for Health accounts with 100K–1M followers, based on 264 accounts in the InstME index.
The like-to-comment split is roughly 22 to one, indicating a healthy amount of conversation.
Beyondblueofficial currently publishes about 6 posts per week.
Beyondblueofficial follows only 529 accounts while being followed by 133.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$470–$870
Based on 133.5K followers and a 0.22% engagement rate, a single sponsored post by Beyondblueofficial is worth an estimated $470–$870. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Beyondblueofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.57% |
| Average likes | 280 | 1,265 |
| Average comments | 13 | 46 |
| Posts per week | 5.98 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Beyondblueofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.7% |
| Average likes | 280 | 1,539 |
| Average comments | 13 | 38 |
| Posts per week | 5.98 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
Beyond Blue is a verified health brand based in Australia on Instagram, with 133.5K followers.
Beyond Blue posts on Instagram as @beyondblueofficial.
Beyond Blue has 133,488 followers on Instagram (133.5K) as of Sep 4, 2026.
Beyond Blue's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by Beyond Blue average 280 likes and 13 comments.
Beyond Blue posts about 6 times per week on average.
Beyond Blue is registered as a business account on Instagram and is verified.
Beyond Blue is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,128 posts.
Beyond Blue's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,128
13
Posts / Week
5.98
Growth Score
4.4 / 100
Last Post
3 days ago
Engagement
4.67%
Yes. Beyond Blue carries the blue verified badge on Instagram.
A sponsored post from Beyond Blue is estimated at $470 to $870. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
