High quality Shea, Cocoa, Mango Butters & wholesome body butters and creams. Woman owned small biz in Austin TX since 2013 🥰🔥
Bettersheabutter is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 23.4K followers. The account posts mainly around beauty and health topics. The account has published 125 posts, currently around 6 posts a week. Typical posts draw 601 likes and 13 comments, putting engagement at 2.63%.
Bettersheabutter has built an audience of 23.4K followers on Instagram over 125 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Bettersheabutter's 2.63% engagement rate comes in in the top quarter (median: 0.57%).
Roughly one in 46 likes comes with a comment, a healthy amount of conversation.
Bettersheabutter's output runs to about 6 posts per week.
Estimated sponsored-post value
$220–$400
Based on 23.4K followers and a 2.63% engagement rate, a single sponsored post by Bettersheabutter is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Bettersheabutter | Cohort median |
|---|---|---|
| Engagement rate | 2.63% | 0.57% |
| Average likes | 601 | 134 |
| Average comments | 13 | 12 |
| Posts per week | 5.71 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bettersheabutter | Cohort median |
|---|---|---|
| Engagement rate | 2.63% | 0.51% |
| Average likes | 601 | 91 |
| Average comments | 13 | 10 |
| Posts per week | 5.71 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 8, 2026
Bettersheabutter is a verified beauty brand based in United States on Instagram, with 23.4K followers.
Bettersheabutter has 23,366 followers on Instagram (23.4K) as of Sep 8, 2026.
Bettersheabutter's engagement rate is 2.63%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Bettersheabutter average 601 likes and 13 comments.
Bettersheabutter posts about 6 times per week on average.
Bettersheabutter is registered as a business account on Instagram and is verified.
Bettersheabutter is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 125 posts.
Bettersheabutter's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
13
Engagement
0.34%
Yes. Bettersheabutter carries the blue verified badge on Instagram.
A sponsored post from Bettersheabutter is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
