REAL. FLAVORED. BUTTER. 👅 OBSESSED WITH FLAVOR ⬇️ Find your flavor!
Outreach This Creator For FreeBetter Butter is a Food brand based in United States. The account has built 16.3K followers on Instagram. To date Better Butter has posted 1,273 times, currently less than one post a week. Typical posts draw 355 likes and 112 comments, putting engagement at 2.86%.
As a Food account, Betterbuttercb reaches 16.3K followers on Instagram across 1,273 published posts.
Betterbuttercb's 2.86% engagement rate is in the top quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Lately Betterbuttercb has been publishing less than one post per week.
At 94/100 on audience quality, Betterbuttercb carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$300
Based on 16.3K followers and a 2.86% engagement rate, a single sponsored post by Betterbuttercb is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Betterbuttercb | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 0.75% |
| Average likes | 355 | 177 |
| Average comments | 112 | 10 |
| Posts per week | 0.28 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Betterbuttercb | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 0.68% |
| Average likes | 355 | 140 |
| Average comments | 112 | 8 |
| Posts per week | 0.28 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Better Butter is a food brand based in United States on Instagram, with 16.3K followers.
Better Butter posts on Instagram as @betterbuttercb.
Better Butter has 16,325 followers on Instagram (16.3K) as of Jul 15, 2026.
Better Butter's engagement rate is 2.86%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Better Butter average 355 likes and 112 comments.
Better Butter posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Better Butter's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Better Butter is registered as a business account on Instagram.
Better Butter is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,273 posts.
Total Posts
1,273
Avg Comments
112
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.46%
Better Butter's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Better Butter is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
