Behind the scenes at Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant, family-owned and run since 1698.
Berry Bros. & Rudd runs a verified Wine/spirits brand account based in United Kingdom with 84.8K followers on Instagram. Berry Bros. & Rudd has shared 3,240 posts to date, currently around 1 post a week. Typical posts draw 2,241 likes and 19 comments, putting engagement at 2.66%.
As a Wine/spirits account, Berrybrosrudd reaches 84.8K followers on Instagram across 3,240 published posts.
Berrybrosrudd lands above the median on engagement, 2.66% against the 10K–100K followers cohort.
Roughly one in 116 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Berrybrosrudd sits at about one post per week.
On audience quality, Berrybrosrudd lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$790–$1,500
Based on 84.8K followers and a 2.66% engagement rate, a single sponsored post by Berrybrosrudd is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Wine/spirits
| Metric | Berrybrosrudd | Cohort median |
|---|---|---|
| Engagement rate | 2.66% | 1.45% |
| Average likes | 2,241 | 339 |
| Average comments | 19 | 18 |
| Posts per week | 1.43 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Berrybrosrudd | Cohort median |
|---|---|---|
| Engagement rate | 2.66% | 0.84% |
| Average likes | 2,241 | 203 |
| Average comments | 19 | 11 |
| Posts per week | 1.43 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Berry Bros. & Rudd is a verified wine/spirits brand based in United Kingdom on Instagram, with 84.8K followers.
Berry Bros. & Rudd posts on Instagram as @berrybrosrudd.
Berry Bros. & Rudd has 84,836 followers on Instagram (84.8K) as of Jul 15, 2026.
Berry Bros. & Rudd's engagement rate is 2.66%, calculated from average likes and comments per post relative to followers.
Posts by Berry Bros. & Rudd average 2,241 likes and 19 comments.
Berry Bros. & Rudd posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Berry Bros. & Rudd's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Berry Bros. & Rudd is registered as a business account on Instagram and is verified.
Berry Bros. & Rudd is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 3,240 posts.
Total Posts
3,240
Avg Comments
19
Engagement
0.56%
Berry Bros. & Rudd's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Berry Bros. & Rudd carries the blue verified badge on Instagram.
A sponsored post from Berry Bros. & Rudd is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
