Music exec, 30 yrs deep. Founder @indiepopmgmt / @independentco Manager of @yuna and @timbaland Dad. Runner 🏃🏻♂️ Calisthenics BJJ black belt 🥋
Outreach This Creator For FreeFollowers
15.1K
Following
3.6K
Total Posts
Engagement Rate
4.6%
Avg Likes
581
Avg Comments
Ben Willis runs a Music brand account with 15.1K followers on Instagram. Content spans music and business. Ben Willis has shared 94 posts to date, currently less than one post a week. Posts average 581 likes and 115 comments, an engagement rate of 4.6%.
The Music account Benwillis has posted 94 times on Instagram and drawn 15.1K followers.
Benwillis's 4.6% engagement rate is above the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Followers weigh in with a comment about every 5 likes, an unusually discussion-heavy audience.
Posting frequency for Benwillis sits at less than one post per week.
On audience quality, Benwillis lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$210–$390
Based on 15.1K followers and a 4.6% engagement rate, a single sponsored post by Benwillis is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Benwillis | Cohort median |
|---|---|---|
| Engagement rate | 4.6% | 2.47% |
| Average likes | 581 | 535 |
| Average comments | 115 | 35 |
| Posts per week | 0.1 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Ben Willis is a music brand on Instagram, with 15.1K followers.
Ben Willis posts on Instagram as @benwillis.
Ben Willis has 15,132 followers on Instagram (15.1K) as of Jul 11, 2026.
Ben Willis's engagement rate is 4.6%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Ben Willis average 581 likes and 115 comments.
Ben Willis posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Ben Willis's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Ben Willis is registered as a business account on Instagram.
Ben Willis is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 94 posts.
94
115
Posts / Week
0.1
Growth Score
92 / 100
ER Rank
Top 30%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
Engagement
1.56%
A sponsored post from Ben Willis is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
