Professional makeup for artists and enthusiasts. Visit our site to find authorized dealers near you. Show us your best! Tag #bennye and @bennyemakeup.
Outreach This Creator For FreeFollowers
167.4K
Following
627
Total Posts
Engagement Rate
0.14%
Avg Likes
233
Avg Comments
Reaching 167.4K followers on Instagram, Ben Nye Makeup is a Beauty brand. The account has published 1,211 posts, currently less than one post a week. Posts average 233 likes and 8 comments, an engagement rate of 0.14%.
Tracked in the InstME index, Bennyemakeup is a Beauty account with 167.4K followers and a back catalogue of 1,211 posts.
Bennyemakeup records a 0.14% engagement rate, below the median of 0.47% for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 30 to one, indicating a healthy amount of conversation.
Over recent weeks, Bennyemakeup has published less than one post per week.
Bennyemakeup keeps its following list short (627) relative to 167.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$590–$1,100
Based on 167.4K followers and a 0.14% engagement rate, a single sponsored post by Bennyemakeup is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Bennyemakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.47% |
| Average likes | 233 | 1,059 |
| Average comments | 8 | 46 |
| Posts per week | 0.33 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Ben Nye Makeup is a beauty brand on Instagram, with 167.4K followers.
Ben Nye Makeup posts on Instagram as @bennyemakeup.
Ben Nye Makeup has 167,418 followers on Instagram (167.4K) as of Jul 9, 2026.
Ben Nye Makeup's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Ben Nye Makeup average 233 likes and 8 comments.
Ben Nye Makeup posts less than once a week on average.
Ben Nye Makeup is registered as a business account on Instagram.
Ben Nye Makeup is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,211 posts.
A sponsored post from Ben Nye Makeup is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,211
8
Posts / Week
0.33
Growth Score
2.8 / 100
Follower Ratio
267.0×
Engagement
0%
