Fashion for today. Family since 1888 💌 Come visit us in store or at belk.com
Followers
191.3K
Following
219
Total Posts
Engagement Rate
0.07%
Avg Likes
125
Avg Comments
On Instagram, Belk is a verified Fashion brand with an audience of 191.3K. The account posts mainly around fashion and parenting topics. To date Belk has posted 4,071 times, currently around 4 posts a week. Engagement runs at 0.07%, or about 125 likes and 14 comments per post.
Belk shows up in the InstME index as a Fashion account, 191.3K followers, 4,071 posts.
Belk has an engagement rate of 0.07%, which is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
At one comment per 9 likes, the ratio points to an unusually discussion-heavy audience.
Belk keeps a posting cadence of about 4 posts per week.
Quality checks give Belk 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Belk follows only 219 accounts while being followed by 191.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$670–$1,200
Based on 191.3K followers and a 0.07% engagement rate, a single sponsored post by Belk is worth an estimated $670–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Belk | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 125 | 1,969 |
| Average comments | 14 | 58 |
| Posts per week | 3.99 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Belk is a verified fashion brand on Instagram, with 191.3K followers.
Belk has 191,297 followers on Instagram (191.3K) as of Jul 16, 2026.
Belk's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Belk average 125 likes and 14 comments.
Belk posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 20% of Belk's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Belk is registered as a business account on Instagram and is verified.
Belk is categorized as a fashion and parenting account in the InstME index, based on the profile's bio and Instagram category across 4,071 posts.
Yes. Belk carries the blue verified badge on Instagram.
4,071
14
Posts / Week
3.99
Growth Score
1.4 / 100
ER Rank
9th
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Parenting
Engagement
0.88%
A sponsored post from Belk is estimated at $670 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
