Iconic and timeless. Design furniture that sets every interior apart. Discover B&B Italia's world, leader in the sector since 1966.
Followers
694.6K
Following
277
Total Posts
Engagement Rate
0.21%
Avg Likes
1,436
Avg Comments
B&B Italia is a verified Home & DIY brand on Instagram, tracked in the InstME index with 694.6K followers. The account has published 3,721 posts, currently around 4 posts a week. Posts average 1,436 likes and 8 comments, an engagement rate of 0.21%.
As a Home & DIY account, Bebitalia reaches 694.6K followers on Instagram across 3,721 published posts.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Bebitalia's 0.21% engagement rate comes in below the median of 0.63%.
One comment lands for every 172 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Bebitalia sits at about 4 posts per week.
The account follows just 277 others against 694.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,400–$4,500
Based on 694.6K followers and a 0.21% engagement rate, a single sponsored post by Bebitalia is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Bebitalia | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.63% |
| Average likes | 1,436 | 1,415 |
| Average comments | 8 | 30 |
| Posts per week | 3.66 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
B&B Italia is a verified home & diy brand on Instagram, with 694.6K followers.
B&B Italia posts on Instagram as @bebitalia.
B&B Italia has 694,570 followers on Instagram (694.6K) as of Jul 14, 2026.
B&B Italia's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by B&B Italia average 1,436 likes and 8 comments.
B&B Italia posts about 4 times per week on average.
B&B Italia is registered as a business account on Instagram and is verified.
B&B Italia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,721 posts.
Yes. B&B Italia carries the blue verified badge on Instagram.
3,721
8
Posts / Week
3.66
Growth Score
4.2 / 100
Follower Ratio
2507.5×
Engagement
2.26%
A sponsored post from B&B Italia is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
