International Makeup Artist / Hair Stylist / Beauty Educator Featured in @vogueindia @brides By @payaljay_ MGMT: @nsltalent
Outreach This Creator For FreeFollowers
4.8K
Following
582
Total Posts
Engagement Rate
1.6%
Avg Likes
66
Avg Comments
On Instagram, Payal is a Beauty brand with an audience of 4.8K. The account posts mainly around beauty and art topics. To date Payal has posted 152 times, currently less than one post a week. Posts average 66 likes and 10 comments, an engagement rate of 1.6%.
Beautybypayaljay operates a Beauty account on Instagram, pairing 4.8K followers with 152 posts.
Against 4,078 Beauty accounts with 1K–10K followers in the InstME index, Beautybypayaljay's 1.6% engagement rate lands below the median of 3.02%.
The like-to-comment split is roughly 6 to one, indicating an unusually discussion-heavy audience.
Beautybypayaljay's recent cadence works out to less than one post per week.
Beautybypayaljay scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$27–$50
Based on 4.8K followers and a 1.6% engagement rate, a single sponsored post by Beautybypayaljay is worth an estimated $27–$50. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Beautybypayaljay | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 3.02% |
| Average likes | 66 | 79 |
| Average comments | 10 | 9 |
| Posts per week | 0.06 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Payal is a beauty brand on Instagram, with 4.8K followers.
Payal posts on Instagram as @beautybypayaljay.
Payal has 4,765 followers on Instagram (4.8K) as of Jul 10, 2026.
Payal's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Payal average 66 likes and 10 comments.
Payal posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Payal's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Payal is registered as a business account on Instagram.
Payal is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 152 posts.
152
10
Posts / Week
0.06
Growth Score
32 / 100
ER Rank
16th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
Engagement
2.22%
A sponsored post from Payal is estimated at $27 to $50. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
