✨ The world’s biggest stars on the UK's most listened to radio station ▶️ Listen on @bbcsounds 💬 Ask your smartspeaker to "Play Radio 2"
Followers
1M
Following
674
Total Posts
Engagement Rate
0.16%
Avg Likes
1,635
Avg Comments
On Instagram, BBC Radio 2 is a verified None brand based in United Kingdom with an audience of 1M. BBC Radio 2 has shared 17,075 posts to date, currently around 12 posts a week. Typical posts draw 1,635 likes and 32 comments, putting engagement at 0.16%.
With 1M followers across 17,075 posts, Bbcradio2 is one of the None accounts tracked in the InstME index.
Posts by Bbcradio2 tend to gather 1,635 likes and 32 comments, about one interaction per 606 followers.
At one comment per 52 likes, the ratio points to a healthy amount of conversation.
Video posts from Bbcradio2 average 37.2K views.
Over recent weeks, Bbcradio2 has published about 12 posts per week, more than one per day.
Bbcradio2 keeps its following list short (674) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,500–$6,600
Based on 1M followers and a 0.16% engagement rate, a single sponsored post by Bbcradio2 is worth an estimated $3,500–$6,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: None
| Metric | Bbcradio2 | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.02% |
| Average likes | 1,635 | 25,711 |
| Average comments | 32 | 376 |
| Posts per week | 12.27 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcradio2 | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.6% |
| Average likes | 1,635 | 13,723 |
| Average comments | 32 | 237 |
| Posts per week | 12.27 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
BBC Radio 2 is a verified none brand based in United Kingdom on Instagram, with 1M followers.
BBC Radio 2 posts on Instagram as @bbcradio2.
BBC Radio 2 has 1,010,477 followers on Instagram (1M) as of Apr 9, 2026.
BBC Radio 2's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by BBC Radio 2 average 1,635 likes and 32 comments.
BBC Radio 2 posts about 12 times per week on average.
BBC Radio 2 is registered as a business account on Instagram and is verified.
BBC Radio 2 is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 17,075 posts.
BBC Radio 2's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
17,075
32
Avg Views
37,184
Posts / Week
12.27
Growth Score
3.2 / 100
Engagement
3.82%
Yes. BBC Radio 2 carries the blue verified badge on Instagram.
A sponsored post from BBC Radio 2 is estimated at $3,500 to $6,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
