✊🏾Amplifying Black Music & Culture 📻 Listen on @bbcsounds 💬 Ask your smartspeaker to "Play 1Xtra”
Followers
624K
Following
2.1K
Total Posts
Engagement Rate
1.78%
Avg Likes
10,536
Avg Comments
BBC Radio 1Xtra is a verified Music brand. The account has built 624K followers on Instagram. Its posts sit across music and art. The account has published 13,115 posts, currently around 1 post a week. Posts average 10,536 likes and 600 comments, an engagement rate of 1.78%.
Bbc1xtra is a Music account whose 13,115 posts have grown a following of 624K on Instagram.
Compared with 4,576 other Music accounts with 100K–1M followers in the InstME index, Bbc1xtra's 1.78% engagement rate is in line with the median of 1.76%.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Bbc1xtra's output runs to about one post per week.
With 624K followers but only 2,141 accounts followed back, Bbc1xtra shows the ratio of a well-established account.
Estimated sponsored-post value
$3,900–$7,200
Based on 624K followers and a 1.78% engagement rate, a single sponsored post by Bbc1xtra is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Bbc1xtra | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 1.76% |
| Average likes | 10,536 | 4,115 |
| Average comments | 600 | 114 |
| Posts per week | 1.04 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Radio 1Xtra is a verified music brand on Instagram, with 624K followers.
BBC Radio 1Xtra posts on Instagram as @bbc1xtra.
BBC Radio 1Xtra has 623,979 followers on Instagram (624K) as of Jul 15, 2026.
BBC Radio 1Xtra's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by BBC Radio 1Xtra average 10,536 likes and 600 comments.
BBC Radio 1Xtra posts about 1 time per week on average.
BBC Radio 1Xtra is registered as a business account on Instagram and is verified.
BBC Radio 1Xtra is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 13,115 posts.
Yes. BBC Radio 1Xtra carries the blue verified badge on Instagram.
13,115
600
Posts / Week
1.04
Growth Score
35.6 / 100
Follower Ratio
291.4×
Engagement
1.04%
A sponsored post from BBC Radio 1Xtra is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
