Flavour explorers welcome. Crafted with African-grown botanicals from Ghana to Zambia. Distilled in South Africa. Bayab takes you somewhere brighter.
Outreach This Creator For FreeFollowers
28.8K
Following
4.8K
Total Posts
Engagement Rate
0.77%
Avg Likes
207
Avg Comments
B A Y A B runs a Wine/spirits brand account based in South Africa with 28.8K followers on Instagram. The account has published 62 posts, currently around 4 posts a week. Engagement runs at 0.77%, or about 207 likes and 15 comments per post.
The Wine/spirits account Bayabgin has posted 62 times on Instagram and drawn 28.8K followers.
Bayabgin posts below the median for its size: a 0.77% engagement rate against accounts with 10K–100K followers in the InstME index.
One comment lands for every 13 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 4 posts per week.
Bayabgin comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 28.8K followers and a 0.77% engagement rate, a single sponsored post by Bayabgin is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Wine/spirits
| Metric | Bayabgin | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.45% |
| Average likes | 207 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 4.39 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bayabgin | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 0.92% |
| Average likes | 207 | 241 |
| Average comments | 15 | 13 |
| Posts per week | 4.39 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
B A Y A B is a wine/spirits brand based in South Africa on Instagram, with 28.8K followers.
B A Y A B posts on Instagram as @bayabgin.
B A Y A B has 28,790 followers on Instagram (28.8K) as of Jul 9, 2026.
B A Y A B's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers.
Posts by B A Y A B average 207 likes and 15 comments.
B A Y A B posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of B A Y A B's followers are low-quality or inactive, giving an audience-quality score of 94/100.
B A Y A B is registered as a business account on Instagram.
B A Y A B is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 62 posts.
62
15
Posts / Week
4.39
Growth Score
15.4 / 100
ER Rank
39th
Engagement
1.84%
B A Y A B's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from B A Y A B is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
